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You Might Want to Google Yourself Before You Apply for That Job
Your future employer will — is your digital persona showing up the way you want it to?
Getting a job in today’s world is all about making a great first impression online. Research shows it takes only 7 seconds to make an in-person first impression. So how do we make sure our virtual first impressions convey confidence and preparedness?
With virtually no body language to read — even today’s video meetings are scarce of eye contact or hand gestures — it’s worth thinking about what tools you can use to distinguish yourself. Here are the three steps to take.
1) Curate your professional identity with your digital persona
In a digital world, who we are online is likely the first impression we show the world and, just like in real life, first impressions matter. Before I hire anyone, whether it’s a babysitter or a marketing consultant, I google them. Most employers do this, but more and more I hear stories of peers doing it to one another, and parents doing it to their kids’ friends. My neighbor once confessed she even googled our doorman.
Let’s break down the main components of our digital personas:
